Vaibhav Goyal

Editorial Writer

“Social media is not a media. The key is to listen, engage, and build relationships.”

-David Alston

The internet and social media furnish people with a great scope of opportunities, and freedoms to engage themselves in an assortment of ways. People can maintain social connections and support the community via social media, which would have been otherwise impossible. Now they can access more information on any topic than any time before. The communities and social connections are significant in fostering a sense of self-sustenance and self-sufficiency abilities among people.

Social media apps like, Facebook, Twitter, Instagram, Snapchat, and LinkedIn have become a vital part of day-to-day lives. While many criticize social media usage especially by the younger generation, the Young and Well Cooperative Research Centre in its research published that, community and social connection building assume a crucial part in people’ lives as it helps in conveying educational results; working with supportive people on-board; overall personality development and, developing a feeling of self-possession and self-assurance.

As social media is part of everyone’s life directly or indirectly, it is significant for an individual to figure out how to gain more benefit from the social connections to prepare oneself for better future opportunities in the workspace along backing them in connecting with their loved ones. Kids can learn and explore different perspectives of the world so that they can develop a better understanding of things around them. With such countless thoughts shared across various stages, social media is helpful to every extent.

Social media gives an opportunity of maintaining great social connections with individuals and developing good bonds with them beyond any boundaries. Approaching relatives who may live miles away or friends who have moved from a neighborhood to another place, social media, helps in keeping up connections permitting them to keep in contact and share their lives easily. It helps to resolve a problem, which other is encountering miles away and sharing all the good events of life on the other side. For many, it can be a place where they can seek support if they are going through something that they cannot talk about it with their close ones.

Social networking services provide a powerful tool for understanding and working up on issues and causes that may affect people in any part of their life. Social networking services can be utilized for organizing activities, events, or groups to showcase issues and opinions and make a wider audience aware of them. E.g., Coordinating band exercises, pledge drives, and making awareness about a cause.

Social media isn’t just about brands interfacing with their clients. At the root level, social media is used to interact with individuals personally. From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models, and other professionals. In that way when we maintain those connections, we will have an entirely organized community which on one tap would be helpful when one is searching for professional guidance.

Social media offers you a chance to discuss what you know and what you need to be known for. Sharing your potential will help develop an expert and a personal connection. You can share content on topics about which you have much knowledge, and make it credible by a peer review. If you live your brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable.

Social networks empower the discovery and creation of new content. If someone is interested in certain books, bands, recipes, or ideas, their interest will likely be catered for by a social networking service or group within a service. If one is searching for something new and more explicit, they could create their social community. People with similar interests will join the same thereby. It can help acquaint people with new things and thoughts and develop an enthusiasm for the same. It can then likewise help expand developers’ perspectives by assisting in finding out how others live and think across the world over the issue.

Human beings are social creatures. We need social connections to flourish in life, and the strength of our community gigantically affects our psychological wellness and joy. Being socially associated with others can ease pressure, tension, and despondency, and can develop self-esteem, give solace and happiness, in life. On the other side, lacking strong social connections can lead to grave danger to your psychological and inner wellbeing. If you’re spending an excessive amount of time on social media and feelings of sadness, dissatisfaction, frustration, or loneliness are impacting your life, it may be time to re-examine your online habits and find a healthier balance.  

In these pandemic times, social distancing and isolation, have become another part of life, and thus, social media can be a priceless instrument for keeping you in contact with companions, friends, and family, and to the world. Yet, be aware of how it affects you. If spending time on social media exacerbates your stress, anxiety, and uncertainty, take steps to limit your engagement.

3,217 thoughts on “SOCIAL MEDIA: KEY TO LISTEN, ENGAGE, AND BUILD RELATIONSHIPS”

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